My Why + Strategy
Tactics must come out of an overall strategy. And those tactics must be executed. Some of them may be very boring and some exciting, but they must be done. The rules of the market and of selling will not change to accommodate me. I must be constantly aware of them and work in that space.
But there must also be something else. There must be an emotional connection, My Why. The reason deep down inside why I do this. It's the connection, it's the community, it's the opportunity to make change happen, to help people get where they are going. It is an opportunity to lead in a small way. To use this life to make things better.